From its 2008 start as an ice-cream truck on the streets of New York City, Van Leeuwen now has over 40 brick-and-mortar scoop shops, the most recent opening in bustling Times Square. Unit count rose 43% in 2022, with sales climbing 47%. While the majority of stores are in the Big Apple, Van Leeuwen is now spreading ice cream love in California, Texas, Colorado and Pennsylvania. The brand is known for its high butterfat product and sometimes zany limited-time flavors, such as Idaho Potato Malted Milkshake & Fries and Buttermilk Berry Cornbread.
| Location | Brooklyn, N.Y. |
|---|---|
| 2022 Systemwide Sales ($000,000) | $31* |
| YOY Sales Change | 46.5% |
| 2022 U.S. Units | 40 |
| YOY Unit Change | 42.9% |
| Future 50 Year | 2023 |
| Franchising | No |
*Technomic estimate
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