RESTAURANT BUSINESS COLUMNISTS

RESTAURANT BUSINESS COLUMNISTS

Every day, RB brings you the best in analysis and opinion on a wide range of topics, including menu, finance, operations and technology. Check out our columns and blogs.

LOOKING BACK

LOOKING BACK

Leadership

First Watch names Matt Eisenacher chief brand officer

Before joining First Watch in 2019, Eisenacher was COO of Piada Italian Street Food.

Marketing

Subway superfans strike again

Marketing Bites: Subway offers free subs for life to a new sort of brand ambassador, several chains celebrate their birthdays and Krispy Kreme offers free donuts to guests who enter the lottery.

The PG&E Foundation and the California Restaurant Foundation will make $5,000 grants to 77 restaurants in Northern and Central California.

Dutch Bros, Red Robin and Sweetgreen are the most “shorted” restaurant stocks, according to a Raymond James analyst, and more investors are betting against fast food.

The burger giant is ditching self-serve soft drinks by 2032 to “create a consistent experience” across its different ordering channels.

Restaurant Business
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