This Austin, Texas-based brand, another omnichannel concept that roasts and sells its own coffee online, boasts about its Texas roots and its wood-fired roasting process. It also uses a signature sweet cream it calls "Moon Milk" in its lattes. In any event, its shops were fully caffeinated last year, with system sales up 86% to nearly $27 million.
| Location | Austin, Texas |
|---|---|
| 2022 Systemwide Sales ($000,000) | $26* |
| YOY Sales Change | 86.0% |
| 2022 U.S. Units | 23 |
| YOY Unit Change | 64.3% |
| Future 50 Year | 2023 |
| Franchising | Yes |
*Technomic estimate
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