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Marketing

Restaurant marketing ideas and trends

Marketing

Restaurant chains have been the subjects of crazy rumors. Here are some standouts.

By Peter Romeo on Sep. 26, 2023

Restaurant Rewind: The industry has given rise to reports that defy reason. But that doesn't mean they didn't find traction.

Marketing

Loyalty programs are getting more cost-effective for restaurants, report says

 By Joe Guszkowski on Sep. 25, 2023

The gap between loyalty and non-loyalty discounts is narrowing, according to Paytronix, as some restaurants make their rewards programs less generous.

Marketing

Fast-food marketing comes under legal scrutiny

By Jonathan Maze and Reyna Estrada on Sep. 22, 2023

Quick-service brands have long used food stylists to make their burgers look better in ads than they do in the restaurants. But customers are pushing back. And a recent ruling against Burger King is giving their complaints life.

Marketing

Cracker Barrel fires up its first loyalty program

By Peter Romeo on Sep. 21, 2023

Users can earn prizes ranging from a heat-and-eat platter to any hot entree. The points can also be used for items sold in the concept's retail shops.

Marketing

Burger King wants to help diners score a date

By Reyna Estrada on Sep. 21, 2023

Marketing Bites: The burger giant launches a limited-edition Homecoming Meal, Panera is paying for dating subscription services and Schlotzsky’s debuts a sandwich-inspired home decor line.

Marketing

Calif. is poised to OK Amsterdam-style weed cafes

By Peter Romeo on Sep. 20, 2023

Dispensaries would be allowed to sell foods and beverages for on-site consumption, and feature live entertainment, under a bill heading for Gov. Newsom's signature. It also allows pot users to light up on-premise.

Marketing

Enough with pumpkin spice already

By Patricia Cobe on Sep. 19, 2023

Fall doesn’t officially arrive until Saturday, but pumpkin started flooding menus way back in the beginning of August. Have Americans had their fill yet?

Marketing

Ice Spice and Dunkin' collaborate on new seasonal drink

By Reyna Estrada on Sep. 14, 2023

Marketing Bites: Dunkin’ launches the Ice Spice Munchkins Drink in a commercial during the VMAs, Sweetgreen teams up with Renee Rapp and where to score a deal on National Cheeseburger Day.

Marketing

Domino's upgrades its loyalty program

By Jonathan Maze on Sep. 12, 2023

The pizza chain is reducing how much customers need to spend to earn points and will let customers earn points earlier. It is the latest fast-food company to upgrade its loyalty program, which has become a key marketing tool.

Marketing

Sizzler aims for a renaissance by unabashedly embracing its past

By Peter Romeo on Sep. 08, 2023

The chain plans to remind lapsed patrons of what they once enjoyed, with hopes they'll bring younger members of the family back with them.

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