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Marketing

Restaurant marketing ideas and trends

Marketing

Restaurant chains want diners to feel lucky on Friday the 13th

 By Reyna Estrada on Oct. 12, 2023

Marketing Bites: Restaurant chains continue to get into the spooky spirit. White Castle debuts new merch. And chains celebrate other food-centric holidays.

Marketing

A ridiculous number of Americans have worked at a McDonald's

 By Jonathan Maze on Oct. 12, 2023

The burger giant’s latest promotion, called the “1 in 8 Initiative,” highlights the percentage of Americans who’ve worked at one of the chain’s locations at some point in their lives.

Marketing

Among teens, Raising Cane's enters the chat

By Jonathan Maze on Oct. 10, 2023

The fast-growing chicken finger chain was ranked fifth among teens’ favorite restaurants, according to the latest Piper Sandler survey. But Chick-fil-A is still king.

Marketing

Post Malone is designing Raising Cane's units again, this time with a Dallas Cowboys theme

By Lisa Jennings on Oct. 10, 2023

Scheduled to open Thursday, this unit combines Cowboys colors and memorabilia with Malone merch, displays of his "jorts," and the standard suit of armor.

Marketing

Chains get aggressive in pushing their loyalty programs

By Jonathan Maze on Oct. 09, 2023

Domino’s is giving away a free “emergency pizza” to customers who order online through February, the latest indication of just how much value loyalty programs hold.

Marketing

Restaurant chains gear up for spooky season

By Reyna Estrada on Oct. 05, 2023

Marketing Bites: Restaurant chains launch spooky specials, Taco Bell is giving away free tacos for life and Jimmy John’s tries out boy math.

Marketing

Wendy's and McDonald's defeat a lawsuit over their burger marketing

By Jonathan Maze on Oct. 02, 2023

A judge dismissed a lawsuit alleging that the two burger chains misled customers on the sizes of their burgers.

Marketing

Make room, New York delis. Zingerman's is coming to your town

By Lisa Jennings on Sep. 29, 2023

The iconic deli from Ann Arbor, Mich., is planning a one-day pop-up on Oct. 7. But don't get too excited. This does not indicate plans for expansion.

Marketing

Coffee chains brew up promotions for National Coffee Day

By Reyna Estrada on Sep. 28, 2023

Marketing Bites: Dairy Queen drops new merch, the Spongmonkeys debut their first single and a variety of food-centric holidays are around the corner.

Marketing

&Pizza promises free pie every time a candidate says 'Trump' during debate

By Lisa Jennings on Sep. 27, 2023

Calling it "exhausting political theater," the chain isn't taking sides but wants to reward "those with the stamina to watch." Drinking whenever the former president's name is mentioned is optional.

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