Marketing

Restaurant marketing ideas and trends

Sizzler aims for a renaissance by unabashedly embracing its past

By Peter Romeo on Sep. 08, 2023

The chain plans to remind lapsed patrons of what they once enjoyed, with hopes they'll bring younger members of the family back with them.

Marketing

Subway is making a big change to its loyalty program

By Jonathan Maze on Sep. 07, 2023

The company is shifting to a tiered loyalty program, called Subway MVP Rewards, based on level of spending.

Marketing

Starbucks celebrates Latin American culture with its latest merch launch

By Reyna Estrada on Aug. 31, 2023

Marketing Bites: Starbucks debuts a new cup collection, Wendy’s and Krystal get ready for football season and many chains push their charitable campaigns.

Marketing

The restaurant and film businesses have long overlapped, and no one's yelling 'Cut!'

By Peter Romeo on Aug. 29, 2023

Restaurant Rewind: The two industries have fed one another in all sorts of ways. Here are a few that may be new to you.

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From Grimace shakes to Spongmonkeys, restaurant marketing reimagines the past

By Reyna Estrada on Aug. 25, 2023

As restaurant chains lean into nostalgia marketing, they’re tasked with making sure old concepts seem fresh and new.

Marketing

Chipotle brings back its trivia game

By Reyna Estrada on Aug. 24, 2023

Marketing Bites: Chipotle brings back Chipotle IQ with prizes ranging from a BOGO offer to a $500 gift cards. Also this week, restaurant chains celebrate the back-to school season and International Dog Day.

Marketing

One big Subway challenge: Its online reputation

By Jonathan Maze on Aug. 23, 2023

The sandwich giant finished last in an analysis of fast-food chains’ online reputation. At the top: Chick-fil-A.

Marketing

Help Wanted: Shake Shack seeks Chief Avocado Officer

By Patricia Cobe on Aug. 17, 2023

Marketing Bites: Avocado fans can apply for a C-level position at Shake Shack while Scooter’s Coffee is hiring a “dogfluencer,” free school supplies for teachers from Chipotle and White Castle hits a slider milestone.

Marketing