Marketing

Restaurant marketing ideas and trends

Chains aim to boost traffic with pay-upfront passes

By Restaurant Business Staff on Nov. 14, 2017

Au Bon Pain is the latest brand to unveil an endless pass of sorts.

Pizza Hut takes Papa John's place as NFL sponsor

By Jonathan Maze on Feb. 28, 2018

The Yum Brands chain has inked a multiyear deal with the league.

3 ways to rev up your marketing strategy

By Lisa White on Jul. 12, 2017

Here’s how some operators are moving beyond cookie-cutter marketing.

Social media evolves from marketing to operations

By Amanda Kooser on Jun. 24, 2013

Ruby Tuesday’s narrowly-averted cheese-biscuit apocalypse demonstrates how social media’s role is evolving from marketing to operations.

Floral exams

By Kelly Killian on Apr. 16, 2015

Even with a limited budget, flowers—fresh or faux—can increase exposure.

Wendy’s and Burger King shift their discounting rumble to the Twittersphere

By Alaina Lancaster on Jan. 25, 2016

The brands trash-talk one another about which has the poor deal.

Inside Arby’s social media fishbowl

By Lauren Hallow on Dec. 15, 2016

Managing social media can be overwhelming, but at Arby’s headquarters in Atlanta, the three-person social media team handles the task in-house—literally.

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