Marketing

Restaurant marketing ideas and trends

Marketing

6 ways restaurants aim to drive holiday traffic

By Benita Gingerella on Dec. 08, 2017

‘Tis the season for sales draws that go beyond gift cards.

Marketing

Einstein Bros. hawks bath products to promote new LTO

By Heather Lalley on Mar. 20, 2018

The brand’s Cheesy Shampoo and Wakin’ Bacon Conditioner are available to order online.

Marketing

Mothers as customers

By Restaurant Business Staff on Mar. 12, 2005

American mothers, all 82.5 million of them, are—surprise!—quite often swayed by the whims and desires of their children.

Marketing

A virtual networking warm-up

By Restaurant Business Staff on Mar. 25, 2014

RLC attendees share their thoughts on what will undoubtedly be a major quest for those who come to Scottsdale Sunday: How to differentiate their brands in the eyes of consumers.

Marketing

Brand messaging for millennials vs. boomers

By Sara Rush Wirth on Oct. 26, 2015

Purpose and tone matter as much to consumers as price and taste. So operators are turning the page on standard marketing practices to make a connection.

Marketing

3 trendlettes we’re watching for June

By Alaina Lancaster on May 31, 2016

Three major U.S. restaurant chains are giving their social media and loyalty programs a twist. Will those changes be brilliant, or a bust?

Marketing

6 memorable restaurant ‘screw you’ moves

By Peter Romeo on Feb. 23, 2017

Sometimes the gloves come off in restaurant marketing campaigns. Here are a few of the standout brawls.

Marketing

This week’s 5 head-spinning moments: Baked, not fried

By Peter Romeo on Sep. 29, 2017

Even the great Carnac couldn't have foreseen the role marijuana is about to play in restaurant sales, and that's just one of the who'd-have-believed-it developments.

Marketing