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Marketing

Restaurant marketing ideas and trends

Marketing

The aftermath of the Taco Tuesday battle

By Reyna Estrada on Aug. 10, 2023

Marketing Bites: Taco Bell celebrates Taco Tuesday for the first time since Taco John’s gave up the trademark, nearly 10,000 customers want to change their name to Subway and Mad Greens tries out nostalgia marketing.

Marketing

McDonald's latest promotion highlights its television and film appearances

 By Jonathan Maze on Aug. 09, 2023

The burger giant, which is about to make an appearance in Marvel Studios’ Loki Season 2, is coming out with the “As Featured In Meal,” which features multiple tie-ins and special packaging.

Marketing

'Ain't that a dilly!': How Dairy Queen became a small-town favorite

By Peter Romeo on Aug. 08, 2023

Restaurant Rewind: Some of the biggest chains in the restaurant business are targeting small burgs as their next avenues of growth. That strategy is far from new for the pioneer of the soft-serve market.

Marketing

Subway superfans strike again

By Reyna Estrada on Aug. 03, 2023

Marketing Bites: Subway offers free subs for life to a new sort of brand ambassador, several chains celebrate their birthdays and Krispy Kreme offers free donuts to guests who enter the lottery.

Marketing

Chicken chains compete to offer the best deal on National Chicken Wing Day

By Reyna Estrada on Jul. 27, 2023

Marketing Bites: Restaurant chains are also celebrating National Drive-Thru Day, Tim Hortons launches a credit card, and Rock N Roll Sushi hosts a birthday party.

Marketing

Sizzler reaches back almost 40 years for a re-introduction to lapsed customers

By Peter Romeo on Jul. 20, 2023

The steak-and-salad-bar concept is running ads again, playing off the signature deals that made it a 1980s hit.

Marketing

Dessert chains venture into Barbie land with their latest marketing push

By Reyna Estrada on Jul. 20, 2023

Marketing Bites: Pinkberry and Cold Stone Creamery feed into the Barbie frenzy, Dunkin’ launches summer merchandise and Taco Bell is giving rewards members a say in its sauce packet redesign.

Marketing

Quiznos is bringing back Spongmonkeys for some reason

By Jonathan Maze on Jul. 18, 2023

The sandwich chain, declaring that “it’s a new day,” is looking to generate attention for the brand with a new digital campaign featuring one of the weirdest characters in marketing history.

Marketing

Taco John's gives up its Taco Tuesday trademark

By Jonathan Maze on Jul. 18, 2023

The company decided that it wasn’t worth fighting Taco Bell to maintain its trademark and said it would instead donate to Children of Restaurant Employees.

Marketing

The Grimace birthday promotion was an even bigger success than McDonald's expected

By Jonathan Maze on Jul. 14, 2023

The burger giant, which has been a marketing force in recent years, reached “billions” with the promotion, thanks to a “genius” viral social media trend that took the company by surprise.

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