Taco Bell’s new Craving Value Menu launches Monday, offering 10 items for $3 or less.
Along with the moneysaving deal, the Mexican fast-food chain is rolling out a new Veggie Build-Your-Own-Cravings-Box on the permanent menu—making it easier for vegetarians and flexitarians to stick to their new year resolutions.
Fans can customize the veg-friendly cravings box with a choice of one specialty item, such as a Black Bean Crunchwrap Supreme or Black Bean Chalupa; one classic item like a Bean Burrito, Spicy Potato Soft Taco or Cheesy Bean and Rice Burrito; and one side, including Chips and Nacho Cheese Sauce, Cheesy Fiesta Potatoes or Cinnamon Twists. A medium fountain drink is also part of the $5.99 package.
The Veggie Build-Your-Own-Cravings-Box can only be ordered through Taco Bell’s website or app.
The Craving Value Menu, which is available in-store, in the drive-thru or through the app, also offers several vegetarian items. These include the Cheesy Roll Up ($1.19), Spicy Potato Soft Taco ($1.29), Cheesy Bean & Rice Burrito ($1.49) and Cheesy Fiesta Potatoes ($2.49). These are rounded out with six of Taco Bell’s most popular items: the Double Stacked Taco ($1.99), Stacker with beef and cheese ($2.19), Cheesy Double Beef Burrito ($2.79), 3-Cheese Chicken Flatbread Melt ($2.29), Chicken Enchilada Burrito ($2.49) and Loaded Beef Nachos ($2.99).
“Value has always been at the cornerstone of what we offer at Taco Bell, but we knew heading into this new year we wanted to take it to the next level. As our consumers are looking for more ways to save, we’re committed to expanding on our value offerings through new menu items and digital offerings that deliver quality and abundance,” Taylor Montgomery, CMO of the Irvine, Calif.-based chain, said in a statement. “We’re rolling out entirely new ways to save across our menu and doubling down with exclusive digital offerings so expect more from us this year. We’re walking the talk when it comes to value and we’re just getting started.”
The value menu will be marketed through spots featuring Portugal. The Man and their songs “Grim Generation” and “Evil Friends.” The campaign highlights the band’s story and fandom—the members are Taco Bell regulars when on tour.
Leaning into value has proven to be a winning formula for Taco Bell. Chain locations in the U.S. generated 8% same-store sales growth in the third quarter of 2023, attributed to the return of the $5 Box and a digital marketing push.
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