Consumer Trends

America's favorite chicken chains

Chick-fil-A earned the top score in every category versus its chicken-slinging rivals.
chick-fil-a
Photograph courtesy of Chick-fil-A

Chick-fil-A remains consumers' favorite chicken chain, earning the top score in every category versus its chicken-slinging rivals. Fast casual Pollo Campero makes its first appearance on this list, scoring well among consumers in the service and convenience categories.

ChickenService & HospitalityUnit Appearance & AmbianceFood & BeverageConvenience & TakeoutValueOverall Score
Chick-fil-A74.2%62.6%62.1%68.1%59.1%63.7%
Raising Cane's Chicken Fingers70.5%55.2%51.1%67.3%46.6%55.4%
Pollo Campero60.6%49.4%50.3%55.7%47.0%51.1%

Source: Technomic Ignite consumer data; scores represent the percentage of respondents who strongly agree with the statements, on a scale of 1 to 5.

Learn more about America's Favorite Chains.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Why population trends may help, and hurt, restaurants

The Bottom Line: Darden CEO Rick Cardenas told investors this week that demographic trends are shifting in restaurants’ favor. But some demographic trends will be a headwind.

Financing

TGI Friday's closures continue the bar & grill sector's long decline

The Bottom Line: The chain has been struggling in the U.S. for years as domestic consumers shift spending away from traditional bar & grill chains.

Financing

How many Boston Market locations are left? That's a good question

The fast-casual chain appears to have closed at least one-third of its restaurants in 2023, and likely many more as years of decline become a freefall. But how many it has remains a mystery.

Trending

More from our partners