Chick-fil-A remains consumers' favorite chicken chain, earning the top score in every category versus its chicken-slinging rivals. Fast casual Pollo Campero makes its first appearance on this list, scoring well among consumers in the service and convenience categories.
Chicken | Service & Hospitality | Unit Appearance & Ambiance | Food & Beverage | Convenience & Takeout | Value | Overall Score |
---|---|---|---|---|---|---|
Chick-fil-A | 74.2% | 62.6% | 62.1% | 68.1% | 59.1% | 63.7% |
Raising Cane's Chicken Fingers | 70.5% | 55.2% | 51.1% | 67.3% | 46.6% | 55.4% |
Pollo Campero | 60.6% | 49.4% | 50.3% | 55.7% | 47.0% | 51.1% |
Source: Technomic Ignite consumer data; scores represent the percentage of respondents who strongly agree with the statements, on a scale of 1 to 5.
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