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Breakfast

Consumer Trends

Breakfast visits up as more workers return to the office

 By Patricia Cobe on Dec. 15, 2023

Consumers purchased breakfast at restaurants more frequently over the past year and the biggest spenders were men.

Operations

Taco Bell tests idea of winning breakfast with tots

 By Lisa Jennings on Nov. 16, 2023

Breakfast Tater Tots topped with scrambled eggs and bacon or sausage debut at units in Chicago as LTO.

Food

These hotels are putting all their eggs in the breakfast basket

By Patricia Cobe on Nov. 10, 2023

The boring hotel breakfast is being tossed aside, as brands reimagine what the morning meal can be.

Operations

Golden Corral takes a step away from the buffet

By Lisa Jennings on Oct. 19, 2023

The new fast-casual Homeward Kitchen concept is finally getting ready to open in December.

Emerging Brands

With the tip credit disappearing, this fine-dining chef sees a more fast-casual future

By Lisa Jennings on Oct. 10, 2023

Matt Baker of the full-service Gravitas in Washington, D.C. is stepping on the gas to grow his limited-service Baker's Daughter, an upscale bakery-cafe.

Emerging Brands

The Future 50 gets a shot of caffeine

By Lisa Jennings on Sep. 18, 2023

Coffee and "dirty soda" take center stage on this year’s ranking of up-and-coming restaurant chains, but midscale breakfast brands see plenty of room to expand and casual dining makes a comeback.

Consumer Trends

Saturday brunch is now restaurants' busiest daypart

By Joe Guszkowski on Aug. 08, 2023

More than 10% of all dining dollars are spent from 8 a.m. to 1 p.m. on Saturdays, which has replaced Friday lunch as the industry’s peak period, according to new data from Square.

Marketing

McDonald's is phasing out its bakery items

By Jonathan Maze on Jul. 11, 2023

The burger giant said it is removing its Apple Fritter, Blueberry Muffin and Cinnamon Roll from its menu less than three years after their introduction.

Operations

IHOP shuts down its fast-casual spinoff, Flip'd

By Joe Guszkowski on Jun. 01, 2023

After about two years and four locations, the pancake chain said it would apply lessons from the grab-and-go concept to other parts of its business.

Financing

Why breakfast is the key to Burger King's future

By Jonathan Maze on May 31, 2023

The Bottom Line: The burger chain’s unit volumes have lagged its competitors. One reason has been a morning daypart that hasn’t quite lived up to expectations. Can the brand’s new management fix it?

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